Hypr
Sailing as a crew member on Hypr is a unique experience. You become fully involved on board this Volvo Ocean Race 70 sailboat. You race in prestigious regattas or cross the world’s oceans together with Hypr’s professional crew.
Services
Brand Strategy
Design System
Identity Guidelines
Name development
External
It doesn’t happen often that we are asked to brand a boat. Let alone a VOR70 boat that made a strong impression in the 2011-2012 Ocean Race, back then under the name Camper Lifelovers. The challenge was to develop a distinctive brand identity that stands out and exudes speed and high-tech in every detail.
