BRIGHT

BRIGHT is a project of EWI and stands for Building Resilience through Integrity, Good Governance, and Honesty Training. The goal of BRIGHT is to build resilience through training in integrity, good governance, and honesty, focusing on research, policy dialogue, and capacity building. In addition, EWI aims to use BRIGHT to increase public awareness and foster a more positive perception of whistleblowing.

Deliverables

Visual identity

Eventdesign

Social media campaign

External

In addition to its own activities, EWI initiates projects that require a distinctive identity. In these cases, EWI acts at most as the sender. BRIGHT must be visually independent from EWI and clearly recognizable as a standalone brand.

BRIGHT’s corporate identity is based on an approach that plays with the phenomenon of revealing and concealing in typography and form. As with EWI, whistleblowing is central. The corporate identity was developed by us and brought to life through motion graphics and social media campaigns. The largest whistleblower conference in Europe was organized under the BRIGHT banner, for which we designed the publicity, promotion, and event styling.

Typefaces: Space Grotesk (Florian Karsten) en Hanken Grotesk (Hanken Design co.)