About us
Thinking, sketching, working hard and loads of laughing.
At the Core. Our approach rests on three pillars that strengthen one another; with strategy as the foundation, we use design to achieve successful activation.
Team
Typical Kern
Then and now
In 2010, we founded Kern in Enschede. In the first years, we did graphic design in the broadest sense. Since our move to Deventer in 2015, we have focused on branding. In recent years, we have expanded and refined our approach and expertise.
Always on
In our studio, we are constantly talking about the world around us—online, in magazines and books, on the street, in the media, or while traveling. It keeps our frame of reference vibrant and alive. That’s how we stay inspired and manage to remain relevant in terms of content.
No boxes
We build brands. We are neither a visual identity agency nor a strategy consultancy. Design is our main tool, but we always use it with a clear purpose: to build a brand that stands strong.
Immune to trends
We never get carried away by form without substance. Trends are fun, but they come and go. It would be a shame to let yourself be blinded by them. For us, timeless aesthetics with a strategic foundation come first. You could call that “sustainable” with a trendy term 😉.
Simple and to the point
Design must be clear and understandable. Of course, 'less is more' is the biggest cliché in our world, but it does ensure that messages are clear and understandable. Less noise and unnecessary embellishment, more clarity and essence.
No egos
Jord is Kern, Koen is Kern, Jort is Kern and John Patrick is Kern. What we create is always a team effort.
Who do we work for?
Our clients are ambitious organizations that want to move forward.
The people we work with on projects are communications specialists, marketers and entrepreneurs. Their ambition is the same: a positioning that is compelling and fits to their needs. Whether you want to strengthen your existing brand with a refreshed positioning approach or launch a new brand with impact, we help you move forward.
We support you from step one and translate the strategy we determine together into distinctive visual identities and effective brand activation.
